Hi! I'm Silvia Peng.
Art ✕ Technology ✕ Business
彭佳文，就读于香港岭南大学（艺术科技与商业理学硕士）。专注于弥合传统工艺、数字媒体交互与商业思维的交界，并在清华美院研修设计思维。探索在传统非遗与 AI 算法之间寻找全新的艺术语境与商业应用。
Jiawen Peng (Silvia), currently pursuing an MSc in Art, Technology and Business at Lingnan University. Passionate about bridging the boundaries of traditional crafts, digital media interactions, and business strategy, with professional development in Design Thinking from Tsinghua Academy of Fine Arts.
Email: jiawenpeng@ln.hk | Phone: (+86) 15117082147
探索我的宇宙 →Explore my universe →
精选设计经历清单Selected Design Experience
1. 江行记 · 城迹
1. Jiangxingji - City Tour Diary
2026.03
运用 AI 工具 (Vercel V0) 快速搭建的旅行打卡可视化网站原型。极致优化界面体验与多端适配，主要负责页面排版设计与视觉风格定制。
Built website prototypes quickly using low-code Al tools (Vercel V0), optimizing UI experience and multi-device adaptation. Responsible for main page layout design and visual style.
2. “蝶变人生” AI艺术共创
2. "Butterfly Life" Al Art Co-Creation
2026.03
以香港本地濒危蝴蝶“金裳凤蝶”为载体，和小孩子用自然语言向 AI 绘画工具输入提示词，将脑海中的场景转化为数字图像，共创作品《鎏金时光》。
Guided children to use Al painting tools to translate prompts into digital images. Used the endangered Hong Kong butterfly species as the carrier, co-creating "Gilded Time".
3. 指尖卦象：8个微镶嵌戒指
3. "Finger Tip Totem" - 8 Micro-Rings
2024.04
珠宝和伏羲八卦文化的结合。本套原创设计已成功申请外观设计专利。整套作品纯手工打磨制作，后期进行了少部分量产，成功面向市场销售。
A combination of jewelry and Fu-style culture, turning cultural symbols into wearable art. Applied for appearance patents; fully handmade and achieved commercial sales.
4. 繁星 / 首饰套装
4. "Starry Sky" Jewelry Set
2023.12
涵盖项链、戒指、手镯的整套珠宝。纯手工打磨，首次融合了“起钉镶”与“拉丝”两种新工艺。灵感源自世代生活在黄河两岸、如星辰般闪耀的人们。
Full jewelry set (Necklace/Ring/Bracelet) from hand-drafting to creation. Achieved the first combination of two distinct processes: micro-pave setting and metal drawing technique.
教育背景Education
香港岭南大学
Lingnan University
硕士 · 艺术科技与商业理学硕士
Master of Science in Art, Technology and Business
核心课程：
Key Courses:
- 艺术与科技互动、互动艺术与技术、艺术与科技、艺术金融与科技、大数据与艺术 market
- 设计思维与创造、跨文化管理、会计与财务、中西方艺术史
- Art & Technology Interaction, Interactive Art and Technology, Art & Technology, Art Finance and Technology, Big Data and Art Market
- Design Thinking and Creativity, Cross-Cultural Management, Accounting and Finance, History of Eastern and Western Art
天水师范学院
Tianshui Normal University
本科 · 工艺美术学士
Bachelor of Arts in Arts and Crafts
核心课程：
Key Courses:
- 首饰设计与制作、丝网印刷综合表现技法、装饰雕刻、宋人小品临摹、漆画实验
- Jewelry Design and Production, Screen Printing, Decorative Sculpture, Copying of Song Dynasty Miniature Paintings, Lacquer Painting Experiment
科研学术与工作经历Research & Experience
清华大学美术学院
Tsinghua University
设计思维与品牌创新研修班 · 证书编号: 261080000229
Design Thinking and Brand Innovation Training Program
- 深入研修学习设计与品牌领域等多维度前沿知识，完整体验真实案例从无到有的具体构建过程。
- 修读核心模块：可持续设计、空间叙事方法、国家形象的创新思维设计、版画和我们。
- Experienced multi-dimensional knowledge in design and brand fields, understanding the process of building real and specific cases from scratch.
- Core Courses: Sustainable Design; Spatial Narrative; Innovative Design of National Image; Printmaking and Us.
国际学术会议论文发表 (共同第一作者)
International Conference Publication
《中国明星代言对于中国消费者购买意愿的影响》
The Influence of Chinese Celebrity Endorsement on Chinese Consumers' Purchase Intention
- 论文正式发表于 ICSPHS 2023 国际会议。
- 整篇文章采用 SOR 理论模型，独立负责问卷调研、全面数据收集与论文前三个核心章节的撰写。
- Presented and published at the ICSPHS 2023 International Conference.
- Utilized the SOR theoretical model; main contributions included questionnaire research, data collection, and writing the first three parts of the paper.
北京大曾珠宝工作室
Beijing Dazeng Jewelry Studio
新媒体运营实习生
New Media Operation Intern
- 负责 brand 多平台新媒体矩阵运营（主攻小红书宣传视频剪辑）及全网曝光数据统计分析。
- 深度参与文创产品的设计落地、首饰成品实物商业拍摄。因表现出色获得优秀实习生并予以转正机会。
- Responsible for brand new media channels management, including video editing for Xiaohongshu and exposure data statistics.
- Engaged in cultural and creative product design implementation, commercial product shooting. Awarded Outstanding Intern with return offer.
核心技能与语言Skills & Languages
专业工艺技能
Craft Skills
珠宝手绘、珠宝镶嵌工艺、珠宝微镶工艺、掐丝珐琅、大漆工艺、工笔、丝网版画印刷
Jewelry hand-drawing, Jewelry inlaying/micro inlaying, Cloisonne, Lacquer art, Brush painting, Screen printing
艺术与技术软件
Software & AI
Gemini, Vercel V0, Figma, Photoshop, Canva, Nano Banana Pro
语言与沟通
Languages
英语 (IELTS: 5.5)、高级商务沟通 (Adv Business Communication)、母语级中文
English (IELTS: 5.5), Advanced Business Communication, Native Chinese